Tag: Ruxandra Bandila

During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) Survey, twice as much as before the pandemic. The study… Read moreDeloitte study: companies redirected almost half of the marketing budgets towards social media and mobile activities during the COVID-19 pandemic

Eight in ten customers (83%) believe that trust is the first emotional metric that influences brand loyalty, according to the 2019 Deloitte study “Exploring the value of emotions-driven engagements”. Moreover, the study shows that emotional factors inspire brand loyalty, while… Read moreDeloitte study: trust is the first emotional metric that influences brand loyalty