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ȚUCA ZBÂRCEA & ASOCIAȚII advises on Coca-Cola HBC Romania-HEINEKEN Romania deal

Coca-Cola HBC Romania became a shareholder in the e-commerce platform Stockday developed by HEINEKEN Romania by buying half of the company’s share capital. The transaction was recently approved by the European Commission.

ȚUCA ZBÂRCEA & ASOCIAȚII provided legal assistance to Coca-Cola HBC Romania in the transaction by which the leader of the local beverage industry acquired 50% of the share capital of Stockday, an online business-2-business platform developed by HEINEKEN Romania. The platform will ensure the distribution of products from the portfolios of both companies in Bucharest and other counties.

A team of lawyers from ȚUCA ZBÂRCEA & ASOCIAȚII provided general advice on corporate and M&A matters, including due diligence review, assistance with transaction structuring and corporate governance, as well as assistance with the signing of transaction documents and during the closing period. Also, a team of lawyers specialising in competition law covered the competition matters of the deal.

Horia Ispas, Partner (corporate/M&A) led the team, with further support from Sergiu Crețu, Managing Associate (corporate/data privacy/IP) and Andreea Oprișan, Managing Associate (competition).

Horia Ispas, Partner of ȚUCA ZBÂRCEA & ASOCIAȚII: “We are honored and delighted to have contributed to the completion of a benchmark transaction on the local market. The partnership between these two beverage giants brings value-added benefits to the distribution segment and, implicitly, to the retail and HoReCa sector in Romania. We thank Coca-Cola HBC Romania for entrusting us with this task, and we would also like to thank the outstanding team of professionals from Coca-Cola HBC Romania’s legal, finance and public affairs departments, who made the entire process not only smooth and efficient, but also very enjoyable all the way through.”

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